A World of Destinations.
For the past two years I have been the sole content creator for Marriott Bonvoy’s year-round Destination campaign. The brief was to deliver high-quality static and motion content that aligned with an evolving brand direction, while remaining consistent, premium, and adaptable across platforms, formats, and markets. Content needed to feel editorial and aspirational, while being produced efficiently at volume.
SKILLS: VIDEO EDITING | SOUND EDITING | ART DIRECTION
CLIENT: MARRIOTT
Deliverables
Meta Platforms
Instagram carousels (static and motion)
Instagram Reels (9:16)
Instagram Stories (9:16)
Facebook carousels
Facebook Collection ads
YouTube
Skippable and non-skippable video ads
6s and 15s durations
Aspect ratios: 1:1, 9:16, 16:9
Programmatic & Display
Sojern and Google Display ads
Seven creative formats delivered and localised
International Rollout
Assets adapted, versioned, and delivered across 20+ global markets
Approach
As the sole designer, animator, and video editor, I owned the creative end to end, from asset selection to final delivery, helping evolve the visual direction through motion over time. I curated all footage and audio, shaping each edit through considered pacing to deliver consistently on-brand, editorial social content. A modular production system enabled the campaign to scale globally while maintaining a cohesive visual identity.
Result
The work established a cohesive motion language for Marriott Bonvoy’s destination content, supporting year-round global rollout. A structured, motion-led system ensured consistent pacing, efficient production, and a strong, on-brand visual presence over time.