REWRITING THE PIZZA RUN
ZA was a short-lived grab-and-go spin-off from PizzaExpress. I developed a social-first launch system built around motion-led teasers and menu visuals, designed to flex across social, out-of-home and in-store formats. The work focuses on pace, clarity and restraint, using a minimal visual language to build anticipation before shifting into clear, functional menu communication. Assets were designed to scale efficiently across formats while maintaining a confident, recognisable identity.
Responsibilities
Animation
Graphic Design
Content Creation
Client
Pizza
Express
BRAND BLURB
ZA was a grab-and-go spin-off from PizzaExpress, launched in Fenchurch Street, London. Designed to deliver familiar flavours in a faster, more urban format, the brand stripped back the sit-down experience into something quick, accessible and built for life on the move.
