JUBBLY JAM emerged as a vision of creating a sugar-free jam that's not only healthy but also fun and engaging. The objective was to create a visually appealing brand with a witty tone of voice. The name JUBBLY, deriving from the British expression 'lovely jubbly', has a playful and jiggly texture to its sound. This, along with its carefully crafted typography, illustrations and organic patterns, has resulted in a product that exudes joy and works well across all advertising channels.