Owning the Feed.
For two years, I was the sole designer behind Gordon’s Gin’s social media output at 1000heads. I led the creative end-to-end, producing all content myself across six global markets. From concept and styling through to shooting, retouching and animation, every asset was created single-handedly. The work balanced strong brand consistency with enough flexibility to support seasonal moments and regional campaigns.
SKILLS: ANIMATION | CONCEPTUALISATION | PHOTOGRAPHY | RETOUCHING
CLIENT: GORDON’S
My Role
Creative direction and concepting
Photography and set styling
Retouching and colour grading
Animation and motion design
Multi-market asset adaptation
The Challenge
Gordon’s needed a consistent yet flexible social presence across six international markets. The challenge was delivering high-quality, scroll-stopping content at pace while maintaining a strong and recognisable brand identity.
The Work
The content focused on bold colour, clean compositions and social-first storytelling. Assets were designed to be instantly recognisable as Gordon’s, while still feeling playful, premium and highly scrollable.
The Result
The quality and consistency of the work helped retain Gordon’s as a client at 1000heads. After the first year, the partnership expanded threefold in scope and output. I was the sole creative delivering this work throughout.
